Website Discussion

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Commentary - Discussion of "Website Morphing"

I think that the concept of website morphing might be a bit broader than that presented by Hauser et al. (2009). Their definition says that morphing matches the look and feel of a website to cognitive styles, but the way they learn about the cognitive style is by observing the click stream, so a more general definition would be that morphing matches the look and feel of a website to the clickst...

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Commentary - Discussion of the Article "Website Morphing"

“Website Morphing” (Hauser et al. 2009) is a fun paper to discuss. In particular I like the summary of technical challenges at the beginning: The website must (1) morph based on relatively few clicks, (2) learn which characteristics are best for which customers, (3) use prior information, and (4) be implemented in real time. So often in applied statistics we find ourselves analyzing a data set ...

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Commentary - Discussion on "Website Morphing" by Hauser, Urban, Liberali, and Braun

I would like to congratulate Hauser et al. (2009) on their paper. It brings together expertise in website and software design, psychological profiling, marketing research, statistical modeling, hidden Markov models, and adaptive Bayesian procedures in an impressive, practical, and effective way. My book (Gittins 1989) on what became known as Gittins indices is now 19 years old, and it is very p...

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ژورنال

عنوان ژورنال: Journal of Investigative Surgery

سال: 1998

ISSN: 0894-1939,1521-0553

DOI: 10.3109/08941939809032186